With ten years experience behind them, American brand Creative Recreation have developed a strong following and distribution network on both sides of the Atlantic. Based in Los Angeles the concept behind the brand was born out of the frustration of shoes being too smart to wear with jeans and trainers not smart enough to wear formally. Creative Recreation Trainers marry the two concepts to create footwear that can be worn for any occassion. A favourite amongst footballers, Tom Cleverley and Adam Johnson are just two of the players regularly seen sporting Creative Recreation Sneakers.